While working at the City of East Lansing, I got to work with Spartan Housing Cooperative (SHC), to coordinate East Lansing's first pride event, East Lansing PRIDE. I was tasked with creating a logo for the celebration to print on t-shirts and use in marketing materials.

 

My final logo design combines SHC's logo, the two trees in a circle, with the most iconic pride symbol: a rainbow. I chose a clean font with a hint of ruggedness in an effort to  incorporate the simplistic Downtown East Lansing branding with the outdoorsy vibes of SHC.

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Members of SHC approved of my logo design and used it in their own marketing materials, like the Instagram post pictured. The t-shirts, given away for free at East Lansing PRIDE, ran out practically before the event even started. And I was so happy to see the shirts with my logo design on it worn at a separate pride rally at the Michigan State Capital in Lansing (last image)!

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I also photographed the PRIDE event. View some of my favorites here!