Analytics

A case study of my impact on Downtown East Lansing's Facebook and Instagram accounts as a Marketing & Advertising Creative Specialist from May 11, 2021 — July 29, 2022.

Facebook Reach

Median Daily Facebook Reach (before vs after Ella)

Percent increase (internship): 655%

Percent increase (entirety): 393%

Downtown East Lansing Facebook Reach.png

Instagram Reach

Median Daily Instagram Reach (before vs after Ella)

Percent increase (internship): 1,593%

Percent increase (entirety): 1,889%

Downtown East Lansing Instagram Reach.png

Facebook Page Visits

Median Daily Facebook Page Visits (before vs after Ella)

Percent increase (internship): 200%

Percent increase (entirety): 150%

Downtown East Lansing Facebook Page Visits.png

Instagram Profile Visits

Median Daily Instagram Profile Visits (before vs after Ella)

Percent increase (internship): 859%

Percent increase (entirety): 930%

Facebook Likes

Total Facebook Likes (before vs after Ella)

Estimated total likes increase (internship): 327

Estimated percentage likes increase (internship): 6.51%

Estimated total likes increase (entirety): 1,039

Estimated percentage likes increase (entirety): 20.68%

Average Daily Facebook New Likes (before vs after Ella)

Percent increase (internship): 393%

Percent increase (entirety): 317%

Downtown East Lansing Facebook New Likes.png

Instagram Followers

Total Instagram Followers (before vs after Ella)

Estimated total followers increase (internship): 731

Estimated percentage followers increase (internship): 34.26%

Estimated total followers increase (entirety): 2,819

Estimated percentage followers increase (entirety): 132.02%