Ella single handily overhauled our downtown marketing and branding program in just 12-months and increased our Facebook reach by 420% and our Instagram reach by over 2,200%. She designed and executed several creative marketing campaigns, where she demonstrated strong storytelling skills with digital content creation and witty social media posts. This has significantly enhanced and strengthened our brand to the point where our marketing program is beginning to see revenue generating opportunities, which is critical for any local municipality program.